Dear RIM
Having seen the $125m loss and your statement regarding "refocusing" the BlackBerry to target corporate customers, I would suggest that you don't forget the smaller business owners.
As a BlackBerry fan, and the owner of two small business (plus being a Councillor for my town), I use my Bold 9900 everyday, for helping me to keep in contact with clients, suppliers and local residents.
I see my Bold as an essential part of my business (and council work), I don't see it as a music player (although I do have a few tracks stored on it) or a gaming device. BBM Music (and even BBM currently) isn't of much use to me, nor the thousands of other apps available. What I want is a device that has access to apps and software that can help us in our day-to-day business lives. I want access to extremely good, and easily accessible, CRM apps, a more flexible email system, a better calendar/scheduler, etc., rather than another Angry Birds variant. Although admittedly, I do also have and use the Facebook and Twitter (UberSocial) apps on my BlackBerry.
Not everyone is enamoured of touch-screen-only phones either. I like the combination of touch-screen and real keyboard of the Bold 9900. Some things are more intuitive with the touch-screen, while typing on the keyboard is so much quicker.
When I was starting my business, I aspired to owning a BlackBerry, and have had three in the last six years, upgrading as each contract came to an end. The current range of phones have the ability, with few changes to their current designs and technical specifications, to be, if not the central communications hub of people's businesses, then certainly a significant part of it.
Let Android and iPhone have the "gamers" and casual users; concentrate on providing an unsurpassed business phone, apps and service that will allow business owners (both large and small) to communicate quickly and easily and you'll once again become our "darling".
Okay, so I am a small business owner, why should an international firm like you take any notice of me? This is very true, why should you? Well, I am sure I am like many, many other business owners out there, while we find our smart-phones (no matter what make) useful for business, and sometimes even essential, there are usually small gripes about them (usually down to software) not being completely suited to our needs.
Here's to a brighter future for all BlackBerry owners and to RIM!
Yours sincerely
Ashley Price
BananaOffice
Having seen the $125m loss and your statement regarding "refocusing" the BlackBerry to target corporate customers, I would suggest that you don't forget the smaller business owners.
As a BlackBerry fan, and the owner of two small business (plus being a Councillor for my town), I use my Bold 9900 everyday, for helping me to keep in contact with clients, suppliers and local residents.
I see my Bold as an essential part of my business (and council work), I don't see it as a music player (although I do have a few tracks stored on it) or a gaming device. BBM Music (and even BBM currently) isn't of much use to me, nor the thousands of other apps available. What I want is a device that has access to apps and software that can help us in our day-to-day business lives. I want access to extremely good, and easily accessible, CRM apps, a more flexible email system, a better calendar/scheduler, etc., rather than another Angry Birds variant. Although admittedly, I do also have and use the Facebook and Twitter (UberSocial) apps on my BlackBerry.
Not everyone is enamoured of touch-screen-only phones either. I like the combination of touch-screen and real keyboard of the Bold 9900. Some things are more intuitive with the touch-screen, while typing on the keyboard is so much quicker.
When I was starting my business, I aspired to owning a BlackBerry, and have had three in the last six years, upgrading as each contract came to an end. The current range of phones have the ability, with few changes to their current designs and technical specifications, to be, if not the central communications hub of people's businesses, then certainly a significant part of it.
Let Android and iPhone have the "gamers" and casual users; concentrate on providing an unsurpassed business phone, apps and service that will allow business owners (both large and small) to communicate quickly and easily and you'll once again become our "darling".
Okay, so I am a small business owner, why should an international firm like you take any notice of me? This is very true, why should you? Well, I am sure I am like many, many other business owners out there, while we find our smart-phones (no matter what make) useful for business, and sometimes even essential, there are usually small gripes about them (usually down to software) not being completely suited to our needs.
Here's to a brighter future for all BlackBerry owners and to RIM!
Yours sincerely
Ashley Price
BananaOffice
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